Professional Portfolio

Indira Midha

Advertising, Copywriting, Public Relations, & Social Media


University of Illinois at Urbana-Champaign, Expected Graduation in May 2020

College of Media’s Charles H. Sandage Department of Advertising


Social Media Intern, Illini Dads Association

Nov. 2018 – Present (Champaign, IL)
  • Social media management and posting across platforms
  • Association awareness campaign ideation

Account Executive for New American Welcome Center Account, AdBuzz Public Relations Agency (AAF Illinois)

Sept. 2018 – Present (Champaign, IL)
  • Copywriting team management
  • Social Media Posting Calendar Organization
  • Copy editing
  • Client vision execution

Translator for New American Welcome Center Account, AdBuzz Public Relations Agency (AAF Illinois)

Sept. 2018 – Present (Champaign, IL)
  • Translation of all social media materials from English to Spanish

Account Manager for Musubi Des Account, Pangaea Multicultural Agency (AAF Illinois)

Sept. 2018 – Present (Champaign, IL)
  • Heading all client communication
  • Seasonal campaign concept ideation
  • Assisting in copywriting

Co-Editor, The Spread Magazine

Aug. 2018 – Present (Champaign, IL)
  • Uploading and packaging monthly issues with Editor-In-Chief
  • Overseeing quality of editing staff’s work

Copywriter for Verge Illinois, AdBuzz Public Relations Agency (AAF Illinois)

Mar. 2018 – May 2018 (Champaign, IL)
  • Ad industry related copywriting

Primary Student Organizer, College of Media at Illinois

Dec. 2017 – Mar. 2018 (Champaign, IL)
  • Event planning for College of Media’s admitted student weekend
  • Running panels featuring current students
  • Organizing student organization fair
  • Coordinating current and prospective student buddy system for weekend lunch
  • Phone and email correspondences with admitted students and families
  • Flier design

Student President, Hear My Voice Online

Aug. 2017 – Present (Champaign, IL) 
  • Leader in organizing staff and community events
  • Assistant in leading Active Centralized Empowerment with Dr. Janice Collins
  • Host of Hear My Voice public events
  • Head of new student recruitment
  • Facilitator in dialogue regarding diversity and inclusivity

Popular Culture Editor, The Spread Magazine                  

Aug. 2017 – May 2018 (Champaign, IL)
  • Editor of popular culture articles
  • Team member in monthly editing staff ideation process

Community Health Manager, Odyssey (U of Illinois Chapter)

Aug. 2017 – Mar. 2018 (Champaign, IL)        
  • Facilitator in team ideation process

Outreach Specialist, Odyssey (U of Illinois Chapter)

Jan. 2018 – Mar. 2018 (Champaign, IL)
  • Recruiter for new team members

Writer, Odyssey (U of Illinois Chapter)

Jan. 2017 – Mar. 2018 (Champaign, IL)
  • Opinion writing
  • Content packaging

Writer, The Spread Magazine                      

Sep. 2016 – Present (Champaign, IL)
  • Written and visual content creator on student-run team

Assistant Philanthropy Chair, Society of Professional Journalists

Sep. 2016 – May 2017 (Champaign, IL)
  • Assistant in coordinating group’s philanthropic activities

Academic Work

The following is a selection of my favorite pieces of work that I have created for a variety of media-related courses that I have taken at the University of Illinois.

Professional Work

The following is a selection of my favorite pieces of work that I have created for the different publications that I have worked for, both through the University of Illinois and at a national level.

Published Quotations


Indira’s Inner Beauty Featured


Panelist on De-Marginalization, Campus Forum on Climate, Race, and Ethnicity

  • April 17, 2017 (Champaign, IL)

Attendee, Organizing Change Student Leadership Retreat (OIIR Illinois)

  • October 7-8, 2017 (Lake Williamson, IL)
  • October 8-9, 2016 (Lake Williamson, IL)

Guest Blog Posts

The following are the pieces of work that I have created as a guest writer on blogs.

Philosophy on Professional Communication

I firmly believe that effective communication with others of diverse or differing backgrounds, beliefs, and thought processes is what creates a healthy team atmosphere that fosters collaborative ideation and constructive revision processes in the work place. I firmly stand by the idea that each individual from a group can work towards this ideal communication through frequent trial and open dialogue. I highly value the ability to listen to two completely opposing thoughts and openly, but critically, analyze both equally. It is easy to converse with somebody who sees an issue the same way that you do, but that type of conversation does not usually lead to innovative breakthroughs or profound progress.

I learned a great amount about interpersonal communication as I began my role as the student president of an online publication at the University of Illinois called “Hear My Voice.” This group of students, staff, faculty, and community members is comprised of people who could not all be placed in one concise demographic category. The group is comprised of people who, regardless of any form of labels, care about giving a voice to communities and individuals whose stories have been marginalized. When working in an environment in which every member has great passion for the group whose stories they are telling, tension can easily arise from strong differences in beliefs.

As the president, one of my responsibilities was to have a conversation with each reporter during our weekly meetings in order to provide a story update to the faculty president of the organization who founded Hear My Voice under the main idea of her doctoral thesis. When doing these weekly check-ins, reporters had the opportunity to ask me for help on whatever they needed in order to help their story come together. One week, during a conversation with a student about their piece, they became angry with me through the course of our co-editing process, as I was not very well-versed on their topic area. Their initial hostile mode of communication towards me made me want to walk away from the situation, but instead I decided to open a dialogue by asking what they thought I should know about their topic after offering an apology for my lack of knowledge on the subject.

I found that it was immensely beneficial to open that conversation in order to better understand how to create the most effective final product possible. This five-minute conversation gave me a bit more knowledge on the topic in order to be a better editor, and a more informed individual. However, it also gave my team-member the ability to communicate information that was important to him in his work. I believe that learning is a life-long, daily endeavor that we must seek and encourage in the workplace, specifically when working with others. Open-dialogue and frequent communication are what lead to a productive, and healthy professional team environment.



Proficient in:

  • Microsoft Office Suite
  • iMovie
  • Google Suite
  • HTML
  • YouTube
  • Canva
  • WordPress


Fluent in:

  • English
  • Spanish

Intermediate-Level in:

  • French


  • Strong intercultural communication skills
  • Engaging public speaking abilities
  • Active Listening
  • Type-A Organizational Skills
  • Enthusiastic Work Ethic