This Is a New Chapter For IIB

IIB Rebranded Header

Hola, my sweet friends!

This is my, “hey, I’m back,” post. 

Quite honestly, a lot has happened since we last chatted. Among other things, I had my first “big kid job” in the corporate world, I completed the first half of my senior year of college, I got my first tattoo, oh – and I put over 200 posts from my blog and videos from my old YouTube channel on “private.” We’ll talk about jobs, college and tattoos another time. 

You’re probably wondering, “why the heck did this chick put the majority of her blog content on private? 

As all college seniors do, I’ve spent a lot of time this school year scrutinizing my personal brand. I’m an advertising major and a kid who really (really, really, really) wants to land a job at a cool ad agency, so I really dwelled on this. I got worried about oversharing online, so I set a lot of my content to “private.” 

If I’m being completely honest, I fell a little bit out of love with the idea of this blog. 

I did a lot of reflection on what I want to do with this concept that I gave life to when I was only sixteen years old. As I learned and grew through different milestones in my life, I felt less and less qualified to give advice. That seems counterintuitive, but the more I learned, the more I realized I don’t know. I asked myself, “if I need so much advice, who am I to be dishing it out?” The truth is that, for a good chunk of my time away, I felt like I wasn’t qualified to run this blog or give advice in any capacity because I don’t have it all “figured out” yet.

One day, I finally snapped out of this thought process and opened my eyes to the fact that most people at the ripe age of 21 (or really any age) don’t have it “figured out,” and that a lot of people can resonate with the challenges that I’m facing that I had labeled as reasons I wasn’t qualified to be sharing my opinions and insights. Nobody ever really has all of their ducks in a row, but you learn along the way and things get better.

The core of good stories is in human truth. 

The things that people can relate to are the most valuable. I know this because the stories that mean the most to me are the ones that I can see myself in. We all want to belong, somewhere or somehow. I do believe that, in many circumstances, that’s just it. We want to feel understood and simply not alone. 

The best feeling I’ve experienced in my almost 5 years as IIB is hearing that my words and thoughts revolving around my experiences have touched someone’s heart. This is my motivation to talk about not-so-frilly stuff. I misplaced that motivation for a little while, but as I reflected on why I began this blog, I realized that I have the power to use my words as agents for change. I have the opportunity to be the honesty that I crave and enjoy on social media. 

I’m wildly far from perfect. 

But my hiatus helped me realize that I don’t need to be in order to have a meaningful blog. The most human things about me are what make this concept powerful. The most human things about me are what make me powerful. There is so much value in being open about the “figuring it out” process.

I’m not perfect or all-knowing by any means, but I’ve experienced things that I can talk about from my perspective. The stories of my experiences can mean something to someone, just like there are stories of other people’s experiences that have meant something to me. Nobody is perfect, even if they act like it on social media, so thinking that I can’t give my two cents because I’m imperfect is simply silly. 

This blog is about telling my stories to make others feel something. 

Comfort. Belonging. Solidarity. Joy. Acceptance. Warmth. Clarity. Empowerment. Insert your positive adjective of choice here. 

I’m still trying to figure out what I am doing here. But I am surer than ever that here is where I want to be. 

I’ve lived a fully assorted life with my fair share of both blessings and challenges. I want to talk about the challenges in a way that is refreshingly honest yet empowering. I’ve always wanted this blog to be “where honesty and empowerment hold hands,” so that’s what it’s going to be from here on out.

Instead of re-publishing my old content, I decided that I want to start over with a clean slate. 

I’ve done a lot of growing up throughout my absence, and my writing chops have improved substantially. With the new skills in my toolbelt, I want to create better content than I ever have before. 

I believe in the stories that I have in me. 

Cheers to being brave enough to tell them.

With amor, 



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